MARSHELLA, STYLIST & CREATIVE DIRECTOR | cathhalim.com

MARSHELLA, STYLIST & CREATIVE DIRECTOR


Despite her tender age. you'd never imagine the noise Marshella Jastine Baysalim makes within the creative industry in Indonesia. A Bachelor of Arts and Honours graduate, Marshella has been expanding her career and creating ripples within the industry in Indonesia. She remembers that ever since she was young she's always been very interested in arts and craft — playing with a lot of craft work and experimenting with the way she dresses. As she grew older, she figured that this was the calling that she had and pursued her tertiary education in Bachelor of Arts (Honours). Besides finishing school with knowledge of the fashion media and industry, her education also covered fashion communication and trend forecasting. Coming home to Jakarta after finishing school, Marshella started her career as a Brand Executive for a local fashion designer. Fast forward to 2017, she is considerably one of Indonesia's leading and youngest fashion stylist and creative director — with branding projects spanning across many industries beyond fashion.

Bata Pattiserie, Picture Credits: Marshella Jastine

Bata Pattiserie, Picture Credits: Marshella Jastine

IGNORE THE NOISE AROUND YOU
The key to surviving this industry is really to listen to your own voice. When I started out, many questioned the style that I had. It's really difficult to stand out and stay true to yourself, especially when many tell you that you should learn to adapt. A part of growing up is to learn how to ignore the noise around you and to focus on your own voice. If you fail once, it doesn't mean failure forever so never, ever give up.

Tangan, Picture Credits: Marshella Jastine

FIND YOUR PASSION AND KEEP GOING AT IT
The key to surviving this industry is really to be passionate at what you do. Be clear that this is really what you want to do. I know a lot of different occasions that I would want to give up but it's really the passion that keeps you going. As I was growing up, I knew that I wanted to pursue a career in the creative industry. I first landed a job as a brand executive for Fbudi — a local fashion designer. That role led me to collaborations and freelance opportunities. It didn't take me overnight to build my creative consulting company so my advice is to be clear of what your passion is and to keep doing something you believe in.

Trope Cosmetics, Picture Credits: Marshella Jastine

EDUCATE YOURSELF: CONSTANT LEARNING IS KEY
Many mistake that you only need to be fashionable or pretty to be in the fashion industry. Its so much more than that. You need to be aware of everything that goes on around the world. Always learn to find inspiration beyond the industry. I like to read beyond the fashion world. Travel and learn from every single corners of the world. When I was studying in London, I took up a lot of internships and volunteered for photo shoots. Always look for opportunities to learn as these experience really matter especially in my industry.

Mazuki, Picture Credits: Marshella Jastine

Mazuki, Picture Credits: Marshella Jastine

KNOW YOUR STRENGTHS AND DON'T BE AFRAID TO TEST THE WATERS
One thing that I can advice anyone who is interested in pursuing a creative career is to find what you're good at doing. Don't be afraid to explore opportunities because that's how you can find out what your strengths are. My other advice is to not be afraid of going into unknown waters. Do something that someone else is afraid of doing. Stay well-informed, continue to learn and be inspired.



Check out Marshella's creative visions and her daily muses through her Instagram, a platform she utilizes to showcase her works. Let us know if you enjoy these type of career-focused posts or just leave a comment to show some love!

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